We believe the first key is to recruit the best people in the business and to build a strong team of co-workers. People seek us out because they are the best at what they do, and because they want to help with the model. A company is nothing else than a group of people. Everyone who works in Enviriq needs to feel the urge to work for our mission — no exceptions.

The other key is to inspire and motivate our clients into picking us. For every customer contract, we donate an agreed sum of money to charity — in the customer's name. The customer will both get their premises cleaned and money donated to charity in their name. The challenge here is not to let the charity affect the price for the customer. In other words, we can't increase the price to more than what our quality of work is worth. The customer should only pay for high quality, not for charity. It is our economy that gets affected. So how do we turn it into profitability? The answer is not to cut our expenses, as many believe, but rather the opposite — dare to invest more in the experience of our customers. Invest in better service, increased availability, and flexibility. It will lead to an increase in profitability in the long run.

The last key is to find committed charity organizations that want to show our customers their appreciation. We have to put a lot of effort into managing the funds that are given, and we can only do that alongside the most devoted people.

It's all a symbiosis of our staff, the customer, and the charity organization. The answer is pretty simple: Increase the costs in the short term to balance the profitability in the long term, which comes from motivated staff, happy customers, and cooperative charity organizations.